A logo says a lot visually in one small area. It is a marketing anchor. For an image to speak, it must be symbolic. Most importantly, it must represent personality, distinction, and philosophy. And it must be memorable.
Going to Dr. Chernoff’s office is like visiting a wise uncle. A modest environment, it feels comfortable from the moment of entering the waiting room. Dr. Chernoff’s focus is on the comfort of each patient.
Every dental practice wishes to look professional, friendly, proud, and instill confidence. The best might even inspire trust. But the trust level comes from visiting Dr. Chernoff. The job of the logo is to inspire you to do so. The design must, overall, exude warmth and accessibility. It must draw your eye and offer something you are looking for.
Perhaps what distinguishes Dr. Chernoff’s practice the most is his approach to “relationship dentistry.” He has a holistic philosophy to provide the best options for each patient, and collaborate on treatment choices. The words became a natural part of the logo design, forming the large smile. After all, the smile is the end-goal for both patient and dentist!
But that image is not enough because Dr. Chernoff is most valued for his expertise, which includes both the procedure with the patient, and the craftsmanship of materials or appliances. So the blue swash represents this hands-on side of his professionalism, and his name over the top is the same blue color, tying them together.
Finally, the smaller smile is you, the happy patient who is confident, healthy, and thriving. The logo never forgets the partnership with you, an ever-changing journey with circumstances and decisions along the way. The most gratifying part of being a health care provider is the resulting healthy patient. Hence, this logo deserves its double smile! —Liane Sebastian, patient, guest blogger, and designer
Dr. Arnold K. Chernoff DDS